One of the best ways for business owners to upgrade all types of marketing collateral is to provide compelling testimonials from your enthusiastic and satisfied customers.

Thoughtful placement of testimonials helps your future customers feel more confident and attracted to what you have to offer. Think about your own “buying behavior” for a minute. It’s easier to make a decision about your purchase after you’ve read, heard or seen testimonials!

Here are a few quick and easy tips on how to get and use great testimonials:

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