Stress.Overwhelm. TMI- Too Much Information

Unless you live on an island somewhere far,far away without internet, tv, i-phones, blackberries and radio you are most likely feeling media fatigue because of relentless, constant and often uninvited messages you hear on a daily basis.

These messages come to you via your daily mail,internet, your email inbox, tv commercials, radio spots and now your cell phone.

This overwhelming amount of information that we take in on a daily basis is staggering. It’s truly a challenge to get your own message across to your audience without getting lost in the “noise”.

How do you stand out from the crowd so you can be heard loud and clear?

It’s simple.

Start using the “Rule of 3″ with every piece of communication you engage in.

Research shows that our comprehension and retention works best when we are given information via chunks instead of long laundrey lists of items or concepts. I fyou want people to “get you” and your message right away then start implementing the Rule of 3.

The Rule of 3 is all about zeroing in on your main,core points.As you prepare your message, whether it’s a sales conversation with a promising,new prospect, a presentation at a conference, media interview, or your own teleseminar, review your material and determine what your 3 main points are. Write your 3 main points down in a clear, no fluff, straight to the point style.Your goal is to be sure that your message is clear, simple and memorable. A big mistake that people make in their communication is taking too much time to explain, rationalize,justify and further confuse the listener with unnecessary and repetitive details.

We’ve all been there right… maybe you’ve watched your prospects eyes glaze over during your conversation because you got carried away and couldn’t stop talking or had the experience yourself at recent meeting when the speaker continued to go on and on and on and on. They lost you at hello,right?

From now on every type of communication that you offer use the Rule of 3. Determine what your 3 main points are and stick to them through out your communication.

You will love the result. People will remember your message. You’ve just cut through the clutter and created a memorable exchange with your listener. Brilliant!

Tagged as: elevator speech, Entrepreneurs, get to the point, marketing message, presentation tips