As you may have gathered, one of my passions that gives me tremendous joy is traveling. I love to explore what’s new to me — change my routine, and learn and see new things. I find it enriches my life. Anything that enriches me serves to enrich my business because my passion, enthusiasm, and new discoveries translate into benefits for my clientele.
I experienced something very cool while staying at the Hotel Murano in Tacoma, Washington. The hotel was beautiful and distinctive with a very modern theme featuring Glass Art, including Dale Chilhuy. Lovely place. Each floor featured an artist and their glass works of art. If you are in Tacoma, stay there!
Beyond that, what I loved when we stepped into our beautifully appointed room was familiarizing myself with the amenities. I noticed two postings by the phone. One was entitled Spiritual Menu. This menu included various spiritual resources including the Bhagavad Vita, the Torah, and the Bible among other choices. The simple menu and instructions told us that we could request the book of our choice and have it delivered to our room. In addition to the Spiritual Menu, there was a Pillow Menu and a Room Service Menu. (The room also sported an iPod docking station, which was promptly confiscated by our daughter.)
What’s my point and how can it help you? We were reveling in the choices available to us. It’s so easy to get stuck in a routine, do your marketing strategies, offer the same “tired” product/service to the marketplace, and then scratch our heads and get frustrated by lack of interest and declining sales.
My coaching tip for today? Offer more choices to your clients. Take your standard offering and create an “upsell” version, a “middle of the road price point” version, and an affordable, “easy to say yes” version. Watch what happens! You reach more people by offering a “menu” of selections. Make it easier for your customers to enjoy your product/service.
To Your Success,
Success Coach and Speaker, Diana Long, is the President of the Life Design Institute. Diana can help you transform your dreams into reality and give you the shortcuts to success with her variety of life-changing programs and products. Learn more about Diana, “The Results Expert”(TM) and receive your FREE Report, “The Business Owner’s Guide to Having It All: Getting the Money, Love, & Life You Deserve!” and FREE subscription to “Life & Work Design Secrets” e-newsletter, please visit http://www.trulyprofitable.com.
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